Bulk Wholesale Ceremonial & Culinary Grade Matcha for Europe & Worldwide
Asarumi is a Europe-based distributor and global sourcing partner for authentic Japanese matcha, supplying wholesale ceremonial and culinary grade matcha in bulk to cafes, brands, and retailers across Europe and worldwide. We specialise in organic, lab-tested matcha sourced directly from trusted producers in Japan’s traditional growing regions, including Uji (Kyoto), Nishio (Aichi), Shizuoka, and Yame (Fukuoka)
We work exclusively with Japanese tea farms that follow traditional cultivation methods: shade-growing, hand-picking, and stone-grinding the leaves to preserve flavor, colour, and nutritional value. Asarumi guarantees that every batch of matcha we supply is pure, lab-tested, and free from additives or artificial ingredients. Wholesale and private label orders start from just 1kg, with no upper limit, and ship across Europe and worldwide — contact us for a tailored quote.
Our matcha is ideal for:
Luxury food and beverage brands
Health and wellness products
Cafés, restaurants, and tea shops
Private label matcha products
Corporate gifts and speciality retail
We offer a range of ceremonial matcha grades, tailored for different uses - from traditional tea preparation to premium culinary applications. Our services include bulk wholesale matcha, private labelling, and custom product development for clients across Europe and beyond.
At Asarumi, we focus on authenticity, traceability, and consistent quality. All our matcha is sourced directly from Japan and is accompanied by the necessary certificates of origin, organic certification, and product specifications.
Whether you're starting a brand, sourcing matcha for a product line, or looking for a reliable supplier, Asarumi offers a professional, transparent partnership backed by deep knowledge of the Japanese tea industry.
Why choose Asarumi:
100% authentic Japanese matcha
Ceremonial and premium culinary grades
Direct relationships with Japanese producers
Lab-tested, certified, and traceable matcha
Bulk, wholesale, and private label options
Fast, secure delivery across Europe
Partner with Asarumi and bring your customers the true taste and quality of origin matcha from Japan.
Asarumi – Your Bridge to the Origin of Matcha
Ceremonial vs Culinary Grade
Ceremonial Grade
Stone-ground from the youngest, shade-grown spring leaves. Smooth, naturally sweet, and vividly green — made to be whisked and drunk on its own.
Best for: traditional tea service, premium retail, and gifting.
Culinary Grade
Harvested later in the season, ground more coarsely. Bolder and slightly more astringent — built to hold its flavour in milk, batters, and blends.
Best for: lattes, baking, blends, and food & beverage manufacturing.
Order Volumes
Sample
1–5kg. Try before you commit — ideal for product development, menu testing, and quality checks.
Bulk Wholesale
5–25kg. Our standard tier for cafés, retailers, and regular resupply — consistent quality, order to order.
Volume & Private Label
25kg+. For larger resupply and private-label programmes — custom packaging and formats available. Get in touch for a tailored quote.
Frequently Asked Questions
Have another question about our wholesale matcha? Reach out any time — we're happy to help.
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We supply wholesale ceremonial-grade and culinary-grade matcha to cafes, tea houses, bakeries, food manufacturers, and private-label brands across Europe, along with samples and product development support tailored to your menu or product line.
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Reach out through our contact form or by emailing us with a bit about your business and the volumes you're looking for. We'll follow up with pricing, samples, and next steps for setting up a wholesale account.
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We focus on consistent quality and reliable supply across grades suited to a wide range of uses, from ceremonial preparation to lattes, baking, and food manufacturing, backed by responsive, direct support for every account.
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You can reach us anytime at info@asarumi.com or through the contact form on this site. We typically respond within one to two business days with pricing and sample options.
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Pricing depends on grade, order volume, and any private-label or packaging requirements. Get in touch with your needs and we'll put together a tailored quote.