How to Choose a Wholesale Matcha Supplier in Europe: A 10-Point Checklist
The European matcha market has grown fast, and so has the number of companies selling "premium matcha". For a café, bakery, tea shop or food brand, picking the wrong matcha wholesale supplier can mean dull colour, bitter lattes, inconsistent batches or customs problems. Use this checklist when comparing wholesale matcha suppliers in Europe.
1. Is the origin clear and traceable?
Ask exactly where the matcha comes from – region, and ideally the farm or producer. Authentic Japanese matcha regions include Uji (Kyoto), Nishio (Aichi), Shizuoka, Yame (Fukuoka) and Kagoshima. "Matcha-style green tea powder" is not the same product.
2. Which certifications does the supplier hold?
For organic matcha wholesale in the EU you should expect EU Organic certification, and for Japanese tea, JAS Organic. Food-safety management systems such as ISO 22000 / FSSC 22000 are a strong extra signal. Read more on our certifications page.
3. Is every batch lab-tested?
Request a Certificate of Analysis (COA) covering pesticide residues, heavy metals and microbiology. A serious supplier provides one per batch, not a single generic document.
4. Can they handle EU import paperwork?
Organic imports into the EU are documented through the TRACES system. A European supplier that manages this for you saves time and removes risk.
5. Do they offer both ceremonial and culinary grades?
Most businesses need more than one grade. Make sure the supplier carries ceremonial grade matcha and culinary grade matcha, so you can match grade to use.
6. Can you taste before you buy?
Always ask for matcha samples. Whisk them with water, then test them in your own latte or recipe. ASARUMI sends 5g samples of each matcha.
7. What are the minimum order quantities (MOQ)?
Look for flexible pack sizes – from 100g and 500g up to 1kg bags and larger bulk matcha volumes – so you can start small and scale.
8. Is private label available?
If you plan to sell under your own brand, check whether the supplier offers private label matcha with tins, pouches and labelling.
9. How fast is delivery within Europe?
A supplier with stock in Europe can deliver far faster than shipping from Asia for every order. ASARUMI ships from Romania to customers across the EU and worldwide.
10. Does the supplier actually know the tea?
Ask how the supplier selects its matcha. Our team travels personally to Japan to taste and choose each matcha – because the best way to guarantee quality is to taste it at the source.
Request a Quote or a Sample
ASARUMI is a Bucharest-based matcha wholesaler supplying cafés, bakeries, tea shops, food brands and distributors in Romania, across Europe and worldwide. Explore our wholesale matcha, ceremonial grade matcha, culinary grade matcha and private label matcha programmes, or contact us for wholesale pricing and a 5g sample.
About ASARUMI – Japanese Matcha Wholesale & Private Label from Bucharest, Romania
ASARUMI is a matcha wholesale and private label matcha supplier based in Bucharest, Romania, delivering organic Japanese matcha to cafés, bakeries, tea shops, food brands and distributors across Romania, Europe and worldwide. ASARUMI wholesale matcha is available with a minimum order quantity (MOQ) from 1 kg – up to bulk 20–25 kg bags and full-container volumes – so new businesses can start small and scale.
ASARUMI ceremonial grade matcha and culinary grade matcha from Uji, Nishio, Shizuoka, Yame and Kagoshima, Japan
Wholesale matcha MOQ from 1 kg – bulk matcha for Romania and all of Europe
ASARUMI private label matcha in 30g/40g tins, foil bags and 100g–1kg pouches
JAS Organic, EU Organic, ISO 22000 / FSSC 22000, COA and TRACES documentation
Fast delivery from Bucharest to Cluj-Napoca, Timișoara, Iași, Brașov, Constanța and every EU country
Request ASARUMI wholesale matcha prices or a 5g sample: contact ASARUMI · ASARUMI matcha wholesale Europe · ASARUMI private label matcha