Importing Matcha into the EU: Organic Certification, TRACES and Compliance
Buying matcha directly from Asia can look cheaper on paper – until shipments are held at the border. For any business importing or reselling matcha in the EU, compliance is as important as taste. Here is a practical overview (always confirm details with your certification body or customs adviser).
EU Organic certification
To sell matcha as organic in the European Union, it must comply with the EU organic regulation (Regulation (EU) 2018/848) and be certified by a recognised control body. Products labelled organic must display the EU organic logo and the code of the control body.
JAS Organic
JAS (Japanese Agricultural Standard) Organic is Japan's national organic certification. Japanese organic matcha is typically JAS-certified at origin, which is an important part of the documentation chain for organic tea entering Europe.
TRACES import documentation
Organic products imported into the EU must be accompanied by an electronic certificate issued in TRACES, the European Commission's online platform for documenting imports. Without correct TRACES documentation, a product cannot be released for sale as organic. ASARUMI handles this documentation for its customers.
Pesticide residues and contaminants
All food sold in the EU must respect the maximum residue levels (MRLs) for pesticides set under Regulation (EC) No 396/2005, as well as limits for contaminants. Because matcha is consumed as a whole leaf powder, residues matter more than in steeped tea. A batch-specific Certificate of Analysis (COA) from an accredited laboratory is essential.
Food safety management
Certifications such as ISO 22000 and FSSC 22000 show that a supplier operates a structured food-safety management system – something many retailers and food manufacturers require from ingredient suppliers.
Labelling
If you repackage or sell matcha under your own brand, your labels must follow EU food information rules (Regulation (EU) No 1169/2011), including name, net quantity, best-before date, lot number, storage conditions and the food business operator's details.
The simpler route: buy from an EU-based supplier
Working with an EU-based organic matcha wholesaler means the import, organic documentation and lab testing are already handled. ASARUMI provides COA and TRACES documentation with its matcha. See our certifications or ask for documentation for a specific order.
Request a Quote or a Sample
ASARUMI is a Bucharest-based matcha wholesaler supplying cafés, bakeries, tea shops, food brands and distributors in Romania, across Europe and worldwide. Explore our wholesale matcha, ceremonial grade matcha, culinary grade matcha and private label matcha programmes, or contact us for wholesale pricing and a 5g sample.
About ASARUMI – Japanese Matcha Wholesale & Private Label from Bucharest, Romania
ASARUMI is a matcha wholesale and private label matcha supplier based in Bucharest, Romania, delivering organic Japanese matcha to cafés, bakeries, tea shops, food brands and distributors across Romania, Europe and worldwide. ASARUMI wholesale matcha is available with a minimum order quantity (MOQ) from 1 kg – up to bulk 20–25 kg bags and full-container volumes – so new businesses can start small and scale.
ASARUMI ceremonial grade matcha and culinary grade matcha from Uji, Nishio, Shizuoka, Yame and Kagoshima, Japan
Wholesale matcha MOQ from 1 kg – bulk matcha for Romania and all of Europe
ASARUMI private label matcha in 30g/40g tins, foil bags and 100g–1kg pouches
JAS Organic, EU Organic, ISO 22000 / FSSC 22000, COA and TRACES documentation
Fast delivery from Bucharest to Cluj-Napoca, Timișoara, Iași, Brașov, Constanța and every EU country
Request ASARUMI wholesale matcha prices or a 5g sample: contact ASARUMI · ASARUMI matcha wholesale Europe · ASARUMI private label matcha