Japanese Matcha, Direct from the Source
ASARUMI supplies bulk ceremonial and culinary grade matcha to cafés, brands and retailers across Europe and worldwide — sourced directly from trusted producers in Uji, Nishio and Shizuoka, stone-ground, lab-tested, and traceable to farm.
Wholesale Matcha Supply
With consistent grade selection, private label options, and reliable lead times, we supply bulk ceremonial and culinary grade matcha to cafes, brands, and retailers across Europe and worldwide, from 1kg to full container loads.
Private Label Matcha
Launch your own matcha brand with private label wholesale supply - ceremonial and culinary grades, individualised blends and formats, and full EU compliance documentation including certificates and lab results, tailored to your price point for cafes, brands, and retailers across Europe and worldwide.
Three Regions, One Standard
Uji, Kyoto
The historic heartland of ceremonial-grade matcha, prized for shade-grown leaves and depth of umami.
Nishio, Aichi
High-volume, consistent-quality culinary grade, ideal for cafés, blends, and private label programmes at scale.
Shizuoka
A pioneering tea region known for balanced, everyday-drinking sencha and matcha, valued for reliability and approachable flavour.
The European Organic Standard
Japan Agricultural Standard
Two Grades, One Standard
Ceremonial Grade — Stone-ground from the youngest, shade-grown spring leaves. Smooth, naturally sweet, and vividly green. Best for traditional tea service, premium retail, and gifting.
Culinary Grade — Harvested later in the season and ground more coarsely. Bolder and slightly more astringent — built to hold its flavour in milk, batters, and blends. Best for lattes, baking, and food & beverage manufacturing.
Every batch is lab-tested, JAS and EU Organic certified, and traceable to farm.
Let’s Collaborate
Whether you’re a cafe, retailer, or emerging brand, we’d love to explore how ASARUMI can supply your matcha. Get in touch to discuss volumes, samples, and pricing tailored to your business.