Private Label Matcha for New Brands: How ASARUMI Helps Start-ups Launch
Starting a matcha brand has never been more attractive. Matcha lattes are a fixture of European café menus, wellness shoppers look for clean, plant-based energy, and online marketplaces make it possible to reach customers from day one. The hard part is not the idea – it is finding a reliable private label matcha supplier that will work with a brand that is just getting started. This guide explains how private label matcha works for newly launched businesses and exactly what ASARUMI offers to help you go from concept to first order.
Why private label is the smartest way to launch a matcha brand
Building your own supply chain in Japan means farm visits, import paperwork, lab testing and large minimum orders before you have sold a single tin. With private label (white label) matcha, a specialist supplier handles sourcing, quality control, documentation and packing, while you focus on your brand, your customers and your sales channels.
Lower start-up risk – no factory, no farm contracts, no import set-up
Faster time to market – choose a proven matcha instead of developing one from scratch
Professional quality from day one – certified, lab-tested Japanese matcha
Room to grow – start with retail packs and move to bulk as demand grows
Who ASARUMI private label is for
Our private label matcha programme is built for businesses at every stage, including brand-new ones:
New matcha and tea brands preparing their first product launch
Wellness, supplement and lifestyle brands adding matcha to their range
Cafés and coffee shops that want to sell their own matcha to take home
Online shops and marketplace sellers (webshops, eMAG, Amazon and similar)
Concept stores, speciality retailers and corporate gifting programmes
What ASARUMI offers new businesses
1. Japanese matcha selected in person
Our team travels to Japan to taste and choose each matcha we supply. You can build your brand on ceremonial grade matcha for premium ritual and gifting products, or on high-quality culinary grade matcha for lattes, smoothies and food. Our bestseller, Yame Organic Kanayamidori, is a single-grower organic matcha from Yame in Fukuoka – a strong hero product for a premium launch.
2. Samples before you commit
Every launch starts with tasting. We send 5g samples of the matcha you are considering so you can compare grades, test them in your own recipes and choose the profile that fits your brand and price point.
3. Retail-ready packaging options
Choose the format that suits your customers and channels:
30g and 40g matcha tins – the classic premium retail format
Foil bags of 30g, 40g and 50g – light, protective and cost-efficient
Resealable ziplock bags of 100g, 500g and 1kg – for refill packs, cafés and foodservice
20kg and 25kg bulk – when your brand scales up
4. Certified quality and full documentation
ASARUMI holds JAS Organic, EU Organic and ISO 22000 / FSSC 22000 certification. Every batch is lab-tested and comes with a Certificate of Analysis (COA), and organic import documentation is handled through the EU TRACES system. That means you have the certificates, lab results and specifications you need for EU compliance, retailer listings and marketplace approvals – without managing the import yourself. See our certifications.
5. Flexible volumes that grow with you
New brands rarely know their exact sales in the first months. We work with flexible volumes, so you can launch with a manageable first order and scale up batch after batch as your customers come back for more.
6. Product development support
Planning a flavoured blend, a latte mix or a new format? We support custom product development for blends and new formats, matched to your product and target price.
7. Fast delivery across Europe
ASARUMI is based in Bucharest, Romania, and ships to customers across the EU and worldwide. Working with a European supplier means shorter delivery times, simpler logistics and no customs surprises on every order.
How to launch your private label matcha with ASARUMI
Share your concept – tell us about your brand, your target customers, your market and your preferred formats.
Taste and approve samples – we send 5g samples so you can choose your grade and profile.
Choose your packaging – tins, foil bags, ziplock bags or bulk.
Receive your matcha – we supply your brand batch after batch with consistent quality and full documentation.
Tips for a successful matcha brand launch
Pick one hero product – one excellent matcha is easier to market than five average ones.
Tell the origin story – region, cultivar and harvest sell matcha.
Get your label right – EU labels need the product name, net quantity, best-before date, lot number, storage instructions, and the food business operator's details; organic products also need the EU organic logo and control body code.
Educate your customers – include simple preparation instructions for matcha and matcha lattes.
Order fresh, reorder often – matcha tastes best fresh, so plan regular smaller orders rather than one huge stock.
Ready to launch your own matcha brand?
Whether you are a start-up, a café adding retail or an established brand entering the matcha category, ASARUMI can help you launch with confidence. Tell us about your brand or email info@asarumi.com to request samples and a private label quote.
About ASARUMI – Japanese Matcha Wholesale & Private Label from Bucharest, Romania
ASARUMI is a matcha wholesale and private label matcha supplier based in Bucharest, Romania, delivering organic Japanese matcha to cafés, bakeries, tea shops, food brands and distributors across Romania, Europe and worldwide. ASARUMI wholesale matcha is available with a minimum order quantity (MOQ) from 1 kg – up to bulk 20–25 kg bags and full-container volumes – so new businesses can start small and scale.
ASARUMI ceremonial grade matcha and culinary grade matcha from Uji, Nishio, Shizuoka, Yame and Kagoshima, Japan
Wholesale matcha MOQ from 1 kg – bulk matcha for Romania and all of Europe
ASARUMI private label matcha in 30g/40g tins, foil bags and 100g–1kg pouches
JAS Organic, EU Organic, ISO 22000 / FSSC 22000, COA and TRACES documentation
Fast delivery from Bucharest to Cluj-Napoca, Timișoara, Iași, Brașov, Constanța and every EU country
Request ASARUMI wholesale matcha prices or a 5g sample: contact ASARUMI · ASARUMI matcha wholesale Europe · ASARUMI private label matcha