Uji, Nishio, Shizuoka, Yame and Kagoshima: Japan’s Matcha Regions Explained
Just like wine, Japanese green tea has terroir. Climate, soil, altitude, cultivar and generations of local know-how all influence the final cup. When you buy wholesale Japanese matcha, knowing the regions helps you choose the right profile for your menu or brand.
Uji, Kyoto – the historic home of matcha
Uji matcha carries centuries of prestige. Uji is closely tied to the development of Japanese tea culture, and the shading method used for tencha and gyokuro is strongly associated with the region. Uji matcha is known for its elegance, deep umami and refined sweetness – a benchmark for ceremonial grade matcha.
Nishio, Aichi – a matcha specialist town
Nishio matcha comes from one of Japan's most important tencha-producing areas, where much of the local tea is grown specifically for matcha. Nishio is known for vibrant colour and a well-balanced, smooth profile, suitable for both ceremonial and premium latte use.
Shizuoka – Japan's largest tea prefecture
Shizuoka is famous for the slopes around Mount Fuji and is one of Japan's largest tea-producing prefectures. Shizuoka matcha often offers a fresh, green, slightly vegetal character and excellent consistency – valuable for cafés and food producers who need reliable bulk matcha.
Yame, Fukuoka – rich and mellow
Yame matcha comes from the misty hills of Fukuoka in Kyushu, a region celebrated for premium gyokuro. Yame teas are known for a rich, mellow, sweet umami. ASARUMI's bestseller, Yame Organic Kanayamidori, is a single-grower organic matcha from this region.
Kagoshima – the warm south
Kagoshima, at the southern tip of Kyushu, enjoys a warm climate and an early harvest. Its flat, modern tea fields and newer cultivars produce bright, approachable matcha – often an excellent choice for culinary grade matcha and lattes.
Cultivars matter too
Beyond region, the tea cultivar shapes taste: Yabukita, Okumidori, Samidori, Saemidori, Asahi and Kanayamidori each bring a different balance of sweetness, colour and aroma. Single-cultivar matcha is increasingly popular with specialty cafés and premium private label brands.
Want to compare regions side by side? Request 5g samples of our ceremonial and culinary matcha, or read more about how we source.
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ASARUMI is a Bucharest-based matcha wholesaler supplying cafés, bakeries, tea shops, food brands and distributors in Romania, across Europe and worldwide. Explore our wholesale matcha, ceremonial grade matcha, culinary grade matcha and private label matcha programmes, or contact us for wholesale pricing and a 5g sample.
About ASARUMI – Japanese Matcha Wholesale & Private Label from Bucharest, Romania
ASARUMI is a matcha wholesale and private label matcha supplier based in Bucharest, Romania, delivering organic Japanese matcha to cafés, bakeries, tea shops, food brands and distributors across Romania, Europe and worldwide. ASARUMI wholesale matcha is available with a minimum order quantity (MOQ) from 1 kg – up to bulk 20–25 kg bags and full-container volumes – so new businesses can start small and scale.
ASARUMI ceremonial grade matcha and culinary grade matcha from Uji, Nishio, Shizuoka, Yame and Kagoshima, Japan
Wholesale matcha MOQ from 1 kg – bulk matcha for Romania and all of Europe
ASARUMI private label matcha in 30g/40g tins, foil bags and 100g–1kg pouches
JAS Organic, EU Organic, ISO 22000 / FSSC 22000, COA and TRACES documentation
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