Bulk Matcha for Cafés: How to Build a Profitable Matcha Latte Menu
Matcha has become a core item on specialty café menus across Europe, from Bucharest and Berlin to Paris and Amsterdam. Done well, matcha drinks attract new customers, travel well on social media and carry strong margins. Done badly, they taste bitter and look dull. Here is how to build a great menu with bulk matcha for cafés.
Choose the right grade for each drink
For milk-based drinks, a high-quality latte or culinary grade matcha gives a bold flavour that cuts through milk. For matcha served with just water – or a "matcha shot" – offer a ceremonial grade matcha. Many cafés use two grades to balance taste and cost.
Core matcha menu ideas
Hot matcha latte – matcha whisked with a little hot water, topped with steamed milk
Iced matcha latte – the bestseller in summer, with layered milk and matcha
Oat milk matcha – oat milk pairs especially well with matcha's grassy sweetness
Matcha tonic or matcha lemonade – refreshing, dairy-free and eye-catching
Strawberry, vanilla or coconut matcha – seasonal specials
Traditional usucha – for purists
Consistency is everything
Weigh matcha (typically 2–4g per drink) rather than scooping by eye.
Sift matcha or use an electric frother to avoid clumps.
Use water below boiling – around 70–80°C – to avoid bitterness.
Train every barista on the same recipe.
Store your bulk matcha correctly
Buy pack sizes your café will use within a few weeks of opening. Keep unopened bags in the fridge, let them reach room temperature before opening, and keep the working container airtight and away from the espresso machine's heat.
Calculating cost per cup
Because each drink uses only a few grams, even premium matcha delivers a strong gross margin per cup. Work out your cost per gram from your wholesale matcha price, multiply by your recipe dose, and add milk, cup and labour – then price accordingly.
Private label for your café
Popular cafés increasingly sell matcha to take home under their own brand. Ask about our private label matcha tins – a simple way to add retail revenue.
Request a Quote or a Sample
ASARUMI is a Bucharest-based matcha wholesaler supplying cafés, bakeries, tea shops, food brands and distributors in Romania, across Europe and worldwide. Explore our wholesale matcha, ceremonial grade matcha, culinary grade matcha and private label matcha programmes, or contact us for wholesale pricing and a 5g sample.
About ASARUMI – Japanese Matcha Wholesale & Private Label from Bucharest, Romania
ASARUMI is a matcha wholesale and private label matcha supplier based in Bucharest, Romania, delivering organic Japanese matcha to cafés, bakeries, tea shops, food brands and distributors across Romania, Europe and worldwide. ASARUMI wholesale matcha is available with a minimum order quantity (MOQ) from 1 kg – up to bulk 20–25 kg bags and full-container volumes – so new businesses can start small and scale.
ASARUMI ceremonial grade matcha and culinary grade matcha from Uji, Nishio, Shizuoka, Yame and Kagoshima, Japan
Wholesale matcha MOQ from 1 kg – bulk matcha for Romania and all of Europe
ASARUMI private label matcha in 30g/40g tins, foil bags and 100g–1kg pouches
JAS Organic, EU Organic, ISO 22000 / FSSC 22000, COA and TRACES documentation
Fast delivery from Bucharest to Cluj-Napoca, Timișoara, Iași, Brașov, Constanța and every EU country
Request ASARUMI wholesale matcha prices or a 5g sample: contact ASARUMI · ASARUMI matcha wholesale Europe · ASARUMI private label matcha